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Tamara Macfarlane, Owner, Author, Moon Lane Group,

Tamara Macfarlane


Tamara has always had a passion for children's literacy and opened Tales on Moon Lane while she was still teaching full-time. She has judged the COSTA Children's book award, the UKLA book award and the Branford Boase book award and has appeared at Bath, Oxford, Just Imagine, Hay and Southwark Libraries festivals as an author and bookseller.

You can take a look at Tamara's books below, and book a bookshop consultancy session!

My Story

As a child Tamara Macfarlane practically lived in Blackwell’s Children’s Bookshop in Oxford. Later in Cambridge she read more children’s books whilst studying English and Education and specialising in Children’s Literature. After a number of years spent as a literacy co-ordinator trying to persuade children in schools that the world inside books was generally a lot more interesting than the real world, Tamara had her first child and decided she would like to live in a children’s bookshop again. As she couldn’t find one that she liked she founded the award winning Tales on Moon Lane bookshop in Herne Hill, subsequently opening two more shops, filling them with even more of her favourite books.

Tamara has over 15 years’ experience working with children and schools - as a teacher and literacy coordinator, and still runs INSET training on reading development and talks for parents on reading for pleasure. She combines running three bookshops with writing her own children’s books and currently has series with Hachette (Hodder), Simon and Schuster, Troika Books and Puffin.